Friday, April 25, 2025

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Why Creative Experimentation Is Critical For Success

The rapid adoption of digital technology by consumers over the past few years has prompted advertisers to rethink traditional advertising strategies. What worked before, may not work today. With these changes, brands have increasingly shifted their ad spend toward digital, with larger-than-expected increases in retail media networks and streaming TV, according to a 2021 eMarketer report. This has […]

How To Shift Strategies With Agile Marketing

To stay relevant, marketers need to be adaptable and agile, as well as listen and respond to customer needs quickly—Covid-19 has driven home that business imperative. To reach customers across their shopping journey and to help grow their brand and business along the way, advertisers need the right insights to make quick, informed decisions about […]

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Click picture for a larger view, Antonius Roberts, Untitled
© Antonius Roberts, Untitled

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