Friday, July 04, 2025

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AI Doesn’t Ruin Creative — Bad Creative Ruins Creative

If AI voices ruin audio ads, it won’t be because of the tech. It will be because of us. AI voice replicas are not inherently unethical, deceptive, or creatively bereft. They’re just tools to get a job done. Like microphones, digital audio workstations, or creative briefs. What matters is how they’re used and why. Are they […]

4 Advanced Marketing Tactics for Small Businesses That Actually Work

Going beyond the basics should be your starting point if you want to go the extra mile. Let’s face it — what worked in marketing 10 years ago isn’t cutting it anymore. Customer habits have changed. Technology has reshaped how businesses connect with audiences. Competitors? Don’t get me started. While this might sound like bad […]

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Click picture for a larger view, Antonius Roberts, Untitled
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