Gaming is a mainstream form of entertainment, with 86% of adults in the U.S. playing, according to GWI. And they play a lot—95% engage with games at least weekly, and 70% do so daily, as highlighted in Activision Blizzard Media’s new report, “Gaming’s Next Level: The Power of Platforms.”
Gaming’s widespread adoption spans generations, genders, and socio-economic classes, creating a diverse audience. But what’s just as important as who plays is how they play.
Most players don’t stick to a single device; in fact, nearly three-quarters of weekly players game across multiple platforms. Players can seamlessly shift between mobile, console, and PC throughout the day.
A quick mobile session in the morning, a casual game at lunch, and an immersive console experience at night—it’s all part of the modern gaming routine.
For marketers, this presents a powerful opportunity. Gaming isn’t confined to a single screen or setting, and advertising shouldn’t be either.
So, what do marketers need to know to best reach this highly engaged audience?
Let’s take a closer look at what makes cross-platform players tick—guided by insights from Activision Blizzard Media’s research—and explore how brands can tap into this evolving gaming landscape.
Read the full article at Adweek.com, Sponsored by Activision Blizzard Media
