Pacsun has launched its latest Formula 1 collection in Miami, Florida, during a special event as the first US-based race of the season took place.
Kicking off the Formula 1 Miami Grand Prix 2024, Pacun hosted a special launch party at its Aventura store last Thursday. In addition, the fashion youth retailer set up an interactive pop-up truck at the Smorgasburg Miami market across the weekend. A partner in the F1 circuit, Pacsun also hosted a TikTok livestream event with content creator Madeleine White showcasing the collection.
The new unisex collection includes a range of race-inspired styles that aim to capture Miami’s lively aesthetic with touches of vibrant colors, palm motifs, and cityscapes, along with iconic Formula 1 branding. The collection features a mix of wearable apparel and accessories, blending racing elements with Pacsun’s signature styles. Key pieces for men include t-shirts, crewnecks, hoodies, and various shorts with F1 cars and logos. The women’s collection offers a sporty array of tanks, shorts, wide-leg pants, hats, and cropped tees with unique stripes and jacquard details.
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