Mobile Is The Key to Winning in 2025

Consumers spend over 5.5 hours daily on their phones. Mobile is the key which unlocks customer engagement and loyalty. At the same time, today’s consumers are hard-wired to expect unified, personalized customer experiences across every channel. But, too often, brands still fall short when it comes to delivering on that expectation. And that’s costing them […]

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The Delirious, Violent, Impossible True Story of the Zizians

I know this is unconventional, but I’m going to start by telling you the ending. Or at least, the ending as it stands today. Most of the people involved in this story wind up either dead, maimed, spending months in a mental hospital, languishing in jail, or gone underground. It’s a tragedy from almost any angle, […]

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What’s Coming to Netflix This Week

A new month is just around the corner, but Netflix is concluding in February with some big new releases. Below, we’ll be tackling all the new confirmed titles on the way to Netflix (specifically in the US – other regions’ lineups will vary) with headline titles, including the debuts of Venom: The Last Dance and Despicable Me 4, […]

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Milan Fashion Week Cheat Sheet

Celebrations, swan songs and starting lines. As some brands fête their anniversaries this season at Milan Fashion Week (MFW), others are bracing for their next chapters, following exits, appointments and swirling rumours around the future of almost every major house. Following the departure of Sabato De Sarno, Gucci will open fashion week with a collection from […]

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What to Watch This Weekend

It’s a pretty television-heavy week, especially for fans of dad TV (not just for actual dads). Suits LA, Reacher, and 1923 are all for those yearning to flip through the cable channels, even if a majority of those shows are strictly on streaming. There’s a killer monkey going loose in theaters, and Kristen Bell is hosting the SAG Awards, which […]

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Mac McClung + Kia: A Match Made in Marketing Heaven

It wasn’t a dribble drive; it was a four-wheel drive. The story of Mac McClung posterizing a Kia K5 in the NBA All-Star dunk contest is a case study in 21st century marketing, all the way down to the hidden decal, the secret trials and the conceptual email in December that agency 160over90 thought was […]

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