The Prototypes show, held at the Consulat as part of Paris Fashion Week Men’s, will likely remain the most spectacular event of this season: underground, avant-garde and fast-paced. Yet, the attraction that everyone will be talking about is undoubtedly the apparent surprise arrival of Kanye West and his wife, Bianca Censori.
Such an event may not have been so if it wasn’t for the incessant celebrity bidding war initiated by brands each season trying to beef up their front rows in order to optimise their brand image. Where Prototypes transgresses is that, as far as fashion journalists can remember, we have never seen so many smartphones or professional cameras pointed at a man whose face is entirely covered by a white mask. Conversely, the interest aroused by Bianca Censori, her hair dyed pink and molded into a barely-there bodysuit, was predictable.
The front row presented an avant-garde and arty scene, a feat every professional strives for each season, and a one that Autrement’s PR has the gift of bringing together. All the guests were dressed up in the cutting edge of trends, including one initiated by Guram Gvasalia (Vêtements), who was present at the show. This is not surprising since the founders of Prototypes are also former members of Vêtements.
