Dripping in the world’s most beautiful diamonds, model and entrepreneur Bella Hadid posed for photographers as she walked the red carpet at a Cannes Film Festival event this week. A guest of Chopard, the Swiss haute jeweller and watchmaker, Ms. Hadid, like so many actresses, celebrities, muses, models, and those on fashion’s periphery, all descended on the Côte d’Azur for what is arguably the most prominent red carpet for fashion and jewellery in the world.
Luxury businesses have taken center stage at Cannes, with jewellers notching up tens of millions of euros in media impact value (MIV) as their names appear next to the most famous and beautiful faces. Chopard coined the hashtags #theredcarpetjeweller and #chopardlovesfilm, securing thousands of media placements as one of the festival’s top red carpet partnerships with Ms. Hadid and simultaneously raking in millions of euros in MIV.
Cinematic Glamour
Documenting arrivals at Nice’s airport, actors are invariably photographed from the moment of disembarking, and images of their looks are carefully curated in the media coursesy of fashion’s link to the paparazzi. With its inherent link to the film industry, the connection to cinema’s golden age is reflected in the fashion, with many stars opting for looks that evoke the glamour of classic Hollywood, but with a modern twist. There is room for personality too, with Cate Blanchett reportedly making a subtle pro-Palestine fashion statement with her black Haider Ackermann for Jean Paul Gaultier spring 2023 haute couture gown. With a lining in green and pale pink, the juxtaposition with the red carpet made it appear as the colours of the Palestinian flag.
