Mac McClung + Kia: A Match Made in Marketing Heaven
It wasn’t a dribble drive; it was a four-wheel drive. The story of Mac McClung posterizing a Kia K5 in the NBA All-Star dunk contest is a case study in 21st century marketing, all the way down to the hidden decal, the secret trials and the conceptual email in December that agency 160over90 thought was […]
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