Mac McClung + Kia: A Match Made in Marketing Heaven

It wasn’t a dribble drive; it was a four-wheel drive. The story of Mac McClung posterizing a Kia K5 in the NBA All-Star dunk contest is a case study in 21st century marketing, all the way down to the hidden decal, the secret trials and the conceptual email in December that agency 160over90 thought was […]

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Buddy Hield Proudly Honors His Bahamian Roots

Buddy Hield hollers through the locker room at Stephen Curry with some good-natured banter or cracks jokes at practice and on the team plane, by all accounts leaving everyone in hysterics. From the moment Hield joined the Golden State Warriors last summer, he exhibited a tireless training regimen, too — one that has impressed Curry. […]

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2025 NBA All-Stars Announced

The 2025 NBA All-Star Game, set for Feb. 16 and televised on TNT at 8 p.m. ET, will have a new format that features a tournament-style event consisting of four teams of eight players each. LeBron James extended his record to 21 All-Star selections when he was again named a starter. He will be joined in the Western Conference […]

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Heat Survive OT, Force Game 7

LeBron James shrugged off a poor start to get 32 points, 11 assists and 10 rebounds, Ray Allen hit a 3-pointer with 5.2 seconds to play to force overtime, and the Miami Heat staved off elimination with a 103-100 victory over the San Antonio Spurs.

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