Why does cross-generational marketing matter in 2025? It’s simple: It’s a great way to easily gain a deeper understanding of your audience.
Most brands know what customers buy from them and how often—which is great for tracking retention, consumer value, and driving upsells. Looking at customers based on their generation, however, is a way to get a deeper understanding of their preferences and actions.
Truly knowing your audience—and what their preferences are—on a deeper level impacts which marketing channels you use, your branding, and maybe even your product design. If you know your audience is primarily made up of millennials and Gen Xers, your marketing strategy is going to differ significantly from a company that’s trying to reach Gen Zs or boomers.
Epsilon uses certified market-leading data to help clients better identify and engage with their best and next-best potential customers. Its latest cross-generational marketing report breaks down differences across the following categories:
- Consumer spending behavior
- Media consumption preferences
- How consumers feel about loyalty programs and brand loyalty overall
- How consumers use AI
- The continued impact of inflation on consumer buying behavior
To help you get ahead of the curve, let’s take a look at six key takeaways from the report and how they can help shape your marketing strategy.
