For years, digital advertising has relied on a predictable formula: companies buy space on third-party platforms, from search engines to social media, competing for consumer attention in an increasingly crowded marketplace. But as advertising costs rise, privacy regulations reshape the digital ecosystem, and companies seek more direct relationships with their customers, a new model is […]
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2025 is shaping up to be the year of “performance,” but as technology advances, so does advertisers’ understanding of what that word really means. What used to be a simple equation of clicks and conversions has evolved into a much more refined approach that aligns specific KPIs unique to each advertiser. With 42% of advertisers […]
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The internet has changed everything—from how we communicate to how we do business. Yet, many young people spend hours on social media without realizing they could be building their own digital empire. Owning a domain name and launching a website is the first step to taking control of your online presence and turning your passions […]
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This is a pedantic point, or maybe a petty one, though either way, it’s still a relevant note for social media marketers. Last May, Instagram ran a creator event in New York, in which it shared a range of tips on how to maximize content performance, and improve the reach of your clips. Presented by IG […]
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As consumer attention continues to fragment across devices and channels, advertisers are broadening their media mix to cut through the noise and stay relevant. While a multichannel strategy is now the norm, true success requires an omnichannel approach — one that unifies audience, creative and media throughout the campaign lifecycle. The biggest difference between an […]
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An Opinion Piece by Gerry Farrell There is no such thing as a born leader. Creative directors are expected to lead, but they are usually not trained for it. People have funny ideas about what it means to be a creative leader. Some folk think it’s a licence to boss everyone about. Others think it […]
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