Try to imagine the helicopter attack in “Apocalypse Now” without “Ride of the Valkyries” playing in the background. It’s almost impossible. That speaks volumes about the importance of music in visual storytelling. While soundtracks are – by definition – background music, video creators working on commercial projects must keep music choices top of mind. The […]
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Google recently announced an update to its Gemini AI assistant that says a lot about where conversational AI is headed. The update allows Gemini to deliver more tailored responses by using personal data, starting with users’ search histories. This change signals a shift in how AI builds consumer trust. Trust is about more than protecting privacy; it’s also about the value AI […]
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You’re likely using several different marketing strategies while running your business. But, as your business sees success and an increase in revenue, it’s probably time to grow. And to do that, you’ll need to change how you’re marketing your business. From email marketing and developing key partnerships to creating a local presence, here are 13 […]
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In today’s fragmented media market, consistent, “always on” access is everything — and inconsistency is a killer. Few organizations are proving that more clearly than the NBA, as teams test different strategies for engaging fans and growing viewership. The Portland Trail Blazers, for one, made their games radically easier to watch, while the Chicago Bulls […]
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The trust gap between legacy media and social media is growing, as disinformation, fake news, and a lack of regulation knocks people’s confidence in creator-led content, research finds. European consumers trust radio, linear TV, cinema and print due to their established credibility, finds RTL AdAlliance’s The New Life of the Living Room study*, which provides insight into […]
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Creative is the driving force behind effective media campaigns, yet many advertisers struggle to integrate creative workflows with media activation. With AI-powered tools making it easier than ever to scale creative production, brands must rethink how they manage, optimize, and personalize their creative assets to stay competitive. The new “Adobe Advertising Creative Report” explores how advertisers can […]
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