2025 is shaping up to be the year of “performance,” but as technology advances, so does advertisers’ understanding of what that word really means. What used to be a simple equation of clicks and conversions has evolved into a much more refined approach that aligns specific KPIs unique to each advertiser. With 42% of advertisers […]
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The internet has changed everything—from how we communicate to how we do business. Yet, many young people spend hours on social media without realizing they could be building their own digital empire. Owning a domain name and launching a website is the first step to taking control of your online presence and turning your passions […]
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This is a pedantic point, or maybe a petty one, though either way, it’s still a relevant note for social media marketers. Last May, Instagram ran a creator event in New York, in which it shared a range of tips on how to maximize content performance, and improve the reach of your clips. Presented by IG […]
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As consumer attention continues to fragment across devices and channels, advertisers are broadening their media mix to cut through the noise and stay relevant. While a multichannel strategy is now the norm, true success requires an omnichannel approach — one that unifies audience, creative and media throughout the campaign lifecycle. The biggest difference between an […]
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In today’s digital world, owning a website is like owning real estate on the internet. While social media platforms come and go, a personal website or online business gives you full control over your brand, your income, and your future. If you’re a young person with big dreams, here’s why you should buy a domain […]
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Consumers spend over 5.5 hours daily on their phones. Mobile is the key which unlocks customer engagement and loyalty. At the same time, today’s consumers are hard-wired to expect unified, personalized customer experiences across every channel. But, too often, brands still fall short when it comes to delivering on that expectation. And that’s costing them […]
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