As consumer attention continues to fragment across devices and channels, advertisers are broadening their media mix to cut through the noise and stay relevant. While a multichannel strategy is now the norm, true success requires an omnichannel approach — one that unifies audience, creative and media throughout the campaign lifecycle. The biggest difference between an […]
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In today’s digital world, owning a website is like owning real estate on the internet. While social media platforms come and go, a personal website or online business gives you full control over your brand, your income, and your future. If you’re a young person with big dreams, here’s why you should buy a domain […]
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Consumers spend over 5.5 hours daily on their phones. Mobile is the key which unlocks customer engagement and loyalty. At the same time, today’s consumers are hard-wired to expect unified, personalized customer experiences across every channel. But, too often, brands still fall short when it comes to delivering on that expectation. And that’s costing them […]
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Branding isn’t just for the big guys. Small businesses can launch, grow and expand through clear and consistent messaging and marketing, just like larger companies do. If you’re a small-business owner, creating a distinct brand image for your product or service is essential – and can be accomplished through some very simple methods.
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Twitter Mistakes Businesses Should Avoid The innumerable social media guide books out there typically advise brands on everything they need to know in order to survive and succeed in the digital space. Although they are usually very comprehensive and cover the basics, we strongly believe that every networking channel is unique and has its specific […]
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Promoting your event on Facebook is a good way to attract more people to your event, while marketing your business in a subtle way, even to those who are not planning to attend. That's true with events sponsored by charities and non-profit organizations as well. Here are a few guidelines that will make your event […]
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