Creative is the driving force behind effective media campaigns, yet many advertisers struggle to integrate creative workflows with media activation.
With AI-powered tools making it easier than ever to scale creative production, brands must rethink how they manage, optimize, and personalize their creative assets to stay competitive.
The new “Adobe Advertising Creative Report” explores how advertisers can bridge the gap between creative and media, accelerate production with automation, and leverage data-driven experimentation to maximize engagement.
Backed by research data and case studies, discover how leading brands are transforming their creative strategies and achieving measurable results.
Insights include:
- Personalized creative drives impact: AI-powered personalization can increase conversion rates by up to 25% and boost customer satisfaction by 35%.
- Experimentation leads to success: A retail brand increased revenue per impression by 87% by optimizing creative based on customer actions.
- Automation unlocks scale: A technology company expanded from 160 to over 25,000 creative variations, leading to a 12% performance lift.
Make your creative work harder for your brand. Download the report.
