Discounts and promotions are traditionally viewed as a way to get customers in the door to move products or win new buyers you don’t normally serve. In fact, many marketers see discounts as a necessary evil to drive short-term demand.
But it doesn’t have to stop there.
Discounts can drive deep brand relationships if they’re used to create an emotional connection with customers.
Research shows that customers who are emotionally connected to a brand have a 306% higher lifetime value.
And while traditional discounts don’t create this bond, community marketing that gives exclusive offers to groups like students, teachers, and the military does.
Here’s what community discounts are, why they work, and how you can use them to generate lifelong loyalty.
