For years, digital advertising has relied on a predictable formula: companies buy space on third-party platforms, from search engines to social media, competing for consumer attention in an increasingly crowded marketplace. But as advertising costs rise, privacy regulations reshape the digital ecosystem, and companies seek more direct relationships with their customers, a new model is […]
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Despite recent leaps forward in image quality, the biases found in videos generated by AI tools, like OpenAI’s Sora, are as conspicuous as ever. A WIRED investigation, which included a review of hundreds of AI-generated videos, has found that Sora’s model perpetuates sexist, racist, and ableist stereotypes in its results. In Sora’s world, everyone is […]
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Netflix has plenty of movies to watch. Maybe too many. Sometimes finding the right film at the right time can seem like an impossible task. Let us help you. Below is a list of some of our favorites currently on the streaming service—from dramas to comedies to thrillers. Read More at Wired.com for 43 of the best movies […]
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Q: When I’m depressed, I have a hard time getting myself to exercise even though I know I should. Why is this and what should I do? In case it makes you feel better, it’s important to recognize that struggling to work out when you’re depressed is a common challenge. In fact, research has found that while […]
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As consumer attention continues to fragment across devices and channels, advertisers are broadening their media mix to cut through the noise and stay relevant. While a multichannel strategy is now the norm, true success requires an omnichannel approach — one that unifies audience, creative and media throughout the campaign lifecycle. The biggest difference between an […]
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People say they prefer a short story written by a human over one composed by artificial intelligence, yet most still invest the same amount of time and money reading both stories regardless of whether it is labeled as AI-generated. That was the main finding of a study we conducted recently to test whether this preference of humans […]
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