Affiliate programs and performance marketing are an important online marketing tool for casino and sportsbook operators. Professional affiliates drive traffic to online gambling sites on a pay-for-performance basis. The rewards are high for both operators and casino independent affiliates.
However, the success of affiliate marketing has inevitably opened the doors to a few rogues. The Internet gambling industry is being tarnished by unscrupulous operators and rogue affiliates. Urgent action is needed to establish a code of conduct and industry best practices. To that end, some of the leading casino affiliate networks are getting together to launch the Internet Casino Affiliate Marketing Association, a not-for-profit organization dedicated to ﾓKeeping it Fair in Casino Revshareﾔ, as the Association puts it.
The charter members of the association are Fortune Affiliates, Casino Paycheck, Club Dice Casinos, Golden Star Network, House Winnings and ReferBack.
On December 5-7, 2002, the charter members are staging the first Internet CASINO Affiliate Marketing Summit at the Atlantis Resort & Casino on Paradise Island in the Bahamas.
All industry professionals are invited to attend. The emphasis is on education, networking and business development.
‘The casino affiliate marketing industry is blossoming and promises to become a multi-billion dollar revenue stream for online casinos and sportsbooks. We must take action now to nurture and protect this business model, before unscrupulous operators muddy the waters for the rest of us. The iCAfma.org Charter Members are taking the lead to establish the best practices. Others must follow or be excluded and shunned by affiliates.’ said Herby Olschewski, Chairman & CEO of iCAfma.org
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