The Bahamas Hotel Association (BHA), in conjunction with BahamasB2B.com will hold a seminar titled “Growing Your Business… By Email”. The seminar will take place on Wednesday, November 27, 2002 from 8:30am to 12:30pm at The British Colonial Hilton.
Leading Industry experts will offer useful information and advice on how to leverage the power of Email – increasing site visitors, boosting sales and profitability. Email security, and marketing will also be discussed.
The seminar promises to be a comprehensive program for business growth. Moderated by Lisa Wells of BahamasB2B, guest speakers include Errol Bodie, Notes Specialist at IBM Bahamas; Andrew Pike, Email Security Expert at eMagine Bahamas; and Duke Wells, International Marketing Consultant and Webmaster at BahamasB2B.com.
Andrew Pike of eMagine Bahamas will discuss the importance of email security. Without the proper security features in place, any company, any Government department, any sensitive Doctor’s office or confidential banking centre can be compromised, and e-mail is an especially vulnerable area. Mr. Pike will explain the benefits of digital certificates. eMagine Bahamas will provide free digital certificates to seminar attendees. ($50.00 value)
IBM’s Lotus Domino provides an ideal environment for hosting an organization’s Email and Collaboration solutions. Errol Bodie will elaborate on leveraging email and collaboration using Domino which results in a faster return on investment and overall lower total cost of ownership, making it a platform that should not be overlooked when evaluating email and collaboration solutions.
Duke Wells will examine the issue of what is spam and what’s not, and how to avoid having legitimate emails classed as spam and deleted before anyone has a chance to see them. Mr. Wells’ presentation will include the secrets behind lists and list building – the pros and cons, the pitfalls and the risks – and how to avoid them, as well as how to write an effective selling Email; how to personalize email messages; and the power of newsletters. Tips, strategies, and problem avoidance in these areas will be discussed.
In addition, case studies of successful companies benefitting from the techniques discussed will be examined. The seminar will end with a question and answer period moderated by Ms. Wells.
Michael Hooper, Chairman of the BHA Technology Committee and General Manager of The British Colonial Hilton believes the seminar is essential for business owners and executives charged with the management, promotion and exploitation of their company’s online assets. Designed for a small audience, the seminar will allow attendees the opportunity to interact directly with the presenters and get answers to their questions and solutions to their specific interests or challenges in Email marketing.
The cost of the seminar is $35 for BHA and BahamasB2B.com members and $45 for non-members. The price includes seminar materials and continental breakfast. For more information, or to register, call Christelle at (242) 302-9060. The complete programme agenda can be found online at www.bahamasb2b.com/seminar/email.html
The Bahamas Hotel Association is the official organisation and national voice of the hotel industry in The Bahamas and for its allied membership of companies engaged in the hospitality industry. The organisation serves the needs of the Bahamas hotel industry by providing a forum to facilitate the promotion, profitability, quality growth and security of the tourism industry consistent with the needs of The Bahamas.
BahamasB2B.com is a leading Bahamian Internet portal, business Web site and online community resource. The Web site, www.bahamasb2b.com, which has recently been completely updated, features News, Web Hosting, a complete Business Directory, Financial Page, Real Estate listings, Community Message Board, free Classified ads and a number of other dynamic, community driven features. For more information, please email seminar@bahamasb2b.com.
