John Bull has 12 stores throughout the Bahamas and services a discriminating clientele of local residents and international travelers.
“An integrated branding, communications and store design concept is one of the best ways for retailers to differentiate their offering,” said Patrick Rodmell, Managing Director, Watt International. “We’re excited to work with John Bull, a company that clearly understands the important role design plays in support of its bottom line.”
Together, John Bull and Watt will create new environments that cater to the unique tastes of its local and tourist customers. The new design will further establish John Bull as the largest retailer of perfumes, cosmetics and jewellery in the Bahamas.
“Watt’s expertise in the creation and execution of retail environments that support business objectives and deliver results will help us continue to meet the needs of our customers and remain a leader in the marketplace,” said Fred Hazlewood, President, John Bull.
About Watt International ————————
Watt International Inc. (www.wattinternational.com) is one of the world’s largest brand strategy and design consultancies, with offices in North America, the United Kingdom and Europe. Watt has applied its strategies to drive client profitability in more than two dozen industries, spanning 35 countries. Watt is a member of the Envoy Group of Companies.
About Envoy ———–
Envoy Communications Group is a marketing and international consumer and retail branding company with offices throughout North America and Europe. Combining strategy, creativity and innovation, Envoy’s interconnected network of companies delivers business-building solutions to over 200 leading global brands and has successfully completed assignments in more than 40 countries around the world.
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