A pilot for the 15-minute programme will air next Thursday October 30 at 8 p.m.
The brainchild of former Nassau Guardian reporter Ed Fields, vice president of public affairs at Atlantis, the show will take a lively approach, focusing on the people of Atlantis, Ocean Club and Harborside, as well as Kerzner International’s community involvement, organizational development and events.
“Kerzner Today really came about from reflecting on what would be the most efficient way of getting our message out to the public. While we work very hard to make the public aware of the full dynamics of Kerzner International, we are constrained by what we can relay through the media,” said Fields.
“This way we lift the constraints and can be creative at the same time. By doing that, we not only bring the Bahamian public into the world of Kerzner International, but we give our people in the PR department an opportunity to utilise more of their creative skills.
Spearheading production is the resort’s Public Relations Department headed by Sandra Eneas, who is the show’s executive producer.
“Clearly, there will be a learning curve, but with my talented team of PR professionals, I’m confident we will be able to produce an entertaining, informative and worthwhile show,” she said.
