Bahamas Supermarkets Limited is moving to trim its costs and squeeze every penny it can from its nine City Market stores in New Providence and three Winn-Dixie Freeport stores in a sector noted for its razor thin margins.
In a recent press release, the company announced that it is consolidating 60 labels under its three private labels, Prestige, Thrifty Maid and Winn Dixie. The consolidation will affect the branding and packaging of 3,000 items.
Bruce Souder, Managing Director said the consolidation would “allow local shoppers to readily identify Winn-Dixie’s labels.”
He said that the majority of the 3,000 items would carry the Winn Dixie label while the remaining items would be divided between the Prestige and the already familiar Thrifty Maid labels.
ﾓThe majority of items will fall under the Winn-Dixie label, which is equivalent to the major national brand but offered at a greater value. The Prestige label will be used on premium products considered to be superior to the national brand but offered at a savings, or are unique items not offered by a national brand.
The Thrifty Maid label remains as a familiar sign of value and quality,ﾔ according to Mr. Souder.
He sought to reassure consumers that replacing thousands of items with one clearly identifiable label would not affect the quality of the products.
He said ﾓall products are guaranteed for quality and customer satisfaction.”
Mr. Souder described the consolidation exercise as a ﾓmajor investmentﾔ and a ﾓbold step geared toward providing customer-friendly service.ﾔ
ﾠWinn-Dixie, an American supermarket chain, and the majority shareholder in Bahamas Supermarkets, created its first private label, Deep South, in 1956. Since then, it added two other labels, Thrifty Maid and Prestige.
“These labels will simplify shopping by allowing our customers to pick up exactly what they want, knowing consistency of quality and value is packed in every purchase,” Mr. Souder said.
The changeover began with dairy products – milk, cheese, sour cream, cottage cheese and yogurt – that are now being sold under the newly-launched Winn-Dixie brand.
The Bahama Journal
