Continuing a recent overhaul of the world’s most trafficked Web site, the changes follow last month’s makeover of Yahoo’s front page, described by the California-based company as its most extensive redesign in a decade.
Although Yahoo has long drawn the Internet’s largest audience, it is facing tougher competition from online search engine leader Google as well as News Corp’s My Space.com, a Web magnet among teens.
With its stock price down by 22 percent so far this year, Yahoo also is under pressure to boost its profits. Those earnings hinge on the advertising attracted by the size of Yahoo’s audience. The latest upgrades include new tools to categorize photos so they are easier to find under specific keywords like “baby,” “baseball” and “barbecue.”
This “tagging” concept was pioneered by Flickr, another picture sharing service acquired by Yahoo.
Flickr’s approach helped inspire an online movement, prompting Time magazine to include the service’s founders, husband and wife team Caterina Fake and Stewart Butterfield, on its recent list of the world’s 100 most influential people.
The Nassau Guardian
