In an age when social media dominates how the under 25-set connect, the country’s leading youth development program is re-inventing how it appeals to participants – with a sparkling look, upgraded website with a sign-up inquiry e-mail option, Facebook presence and plans for a DVD.
The Governor-General’s Youth Award (GGYA) announced its re-branding today, unveiling a new blue-and-gold style in two brochures, one for prospective participants, another for donors and volunteers, and news that the 2010 recruitment drive is officially underway with more islands than ever joining the popular program. National Executive Director Denise Mortimer said GGYA would also continue to make a special effort to target at-risk youth.
“GGYA has proven an invaluable life experience for more than 8,000 young men and women in The Bahamas since the program was founded, originally under the moniker of the Duke of Edinburgh ‘s Award, in 1976,” said Ms. Mortimer. “Through various elements – community service, personal skills development, expeditions and recreation – participants have learned the value of teamwork, made a difference in their communities, developed new skills they will carry with them through life and, along the way, discovered their own strengths.”
Participants are able to sign up at school, through their churches or individually and while there are already organized GGYA groups in Abaco, Grand Bahama, Acklins Island, Andros, Crooked Island and Long Island as well as New Providence, Ms. Mortimer hopes to expand to additional islands this year. But much of that depends on individuals who serve as volunteers, accompanying participants on camping trips and expeditions, helping in a thousand ways, says Ms. Mortimer, and without whom the program could not operate.
“Parents are invited to get involved in the recruitment process and we plan to make presentations to PTA groups and other parenting organizations to encourage participation in a mentoring or training capacity,” said Ms. Mortimer. “New marketing materials and a sharpened focus prepare us to introduce our programme in every island in The Bahamas by the middle of next year.”
In 1996, the programme was re-branded as The Governor General’s Youth Award in the Bahamas to reflect national identity, civic pride, and a focus on youth. Despite re-branding and incorporation of a new logo, strict adherence to the principles and structure set by the International Award Association has always been maintained.
Source: Diane Phillips & Associates
