Sales at the new Prince Charles Drive Robin Hood store are expected to exceed the original Summerwinds Plaza location by 20-25 per cent, when it opens before the end of this year.
In an exclusive interview with Tribune Business Robin Hood owner, Sandy Schaefer, “Suffice it to say, we expect it to exceed current sales at the existing store because of the demographics. It could do 20-25 per cent more.”
This expectation is based on the proximity of the Prince Charles outlet to major residential areas, an advantage the original Robin Hood store does not have.
“The other store is more of a destination store,” Mr Schaefer told Tribune Business. “We have customers who come from out east, so we expect there to be 6-8 per cent cannibalisation of the existing store.”
Mr Schaefer revealed to the Tribune that Robin Hood is planning to brand the second floor gym at its planned 44,000 square foot shopping centre as a Magic Johnson Signature Club.
Mr Schaefer responded to The Tribune’s question about opening before Christmas saying, “It just has to. It’s so important for us. That’s why it’s reasonable for us to spend the money on continuing to get it done, because every week we lose, we lose hundreds of thousands of dollars in potential sales.”
