Cable Bahamas is set to launch a “new product suite” of converged Triple Play communications services within the next several weeks, as it received regulatory approval for its Systems Resource Group (SRG) merger to allow the combined company to provide international services to and from the US.
Once the SRG merger is fully consummated, it will effectively become Cable Bahamas’ wholly-owned subsidiary in the provision of fixed-line services in the Bahamas. The business strategy is likely to involve moves to expand SRG’s current estimated 2 per cent market share in the fixed landline business, largely through bundling this product with Cable Bahamas’ existing data, Internet and TV/video offerings, which will allow the merged entity to entice consumers through discounts, promotions and attractive pricing.
