Marketing is one of the most important aspects of growing your business, it is everything you do to place your product or service in the hands of potential customers, yet it is often misunderstood or neglected due to a lack of resources or knowledge of its potential to grow one’s business.
With this in mind and in keeping with Scotiabank’s commitment to assisting their small business customers in managing and developing their businesses, Scotiabank recently hosted a small business seminar under the theme, “Marketing Basics.”
This was the second in a series of free workshops designed specifically for small and medium enterprises.
This seminar was facilitated by Scotiabank’s Senior Manager for Marketing and Public Relations, Leah R. Davis. In her presentation to the more than thirty-five small business owners in attendance, Ms. Davis highlighted the various aspects of marketing, sharing with the business owners the importance of defining a target market and creating and maintaining a competitive advantage.
Participants were encouraged to see marketing as an investment in their business and embrace the power of social media channels. They also learned the benefits of networking and how to create ‘free’ publicity for a business.
Persons wishing to access Scotiabank Small Business Banking Solutions or obtain a copy of the presentation can do so by contacting one of the Small Business Specialist at the nearest branch or visiting online at: bahamas.scotiabank/smallbusiness.
