NEW YORK, Oct. 4, 2011 /PRNewswire/ — As the third quarter of 2011 comes to a close, TravelClick’s September 2011 North American Hospitality Review indicates that hotel demand for the remainder of 2011 will continue to be strong. Business travelers continue to drive strong hotel performance, which has been the case over the course of 2011. The North American Hospitality Review is based on recent reporting of hotel bookings for the period September 1, 2011 through August 31, 2012.
Travelclick Clickhotel Industry Chart
The chart indicates pace, which is room nights added over 30 days for group and transient (business and leisure) travelers.
For the next twelve months, committed occupancy is up 2.0 percent year-over-year, while average daily rate (ADR) is up 4.8 percent, and revenue per available room (RevPAR) is tracking ahead by 6.1 percent.
Markets showing the most year-over-year occupancy growth include:
|
Top Five Strongest U.S. Travel Markets |
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|
Committed Occupancy |
Reserved ADR |
Reserved RevPAR |
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|
Detroit |
10.5% |
4.4% |
10.1% |
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|
Indianapolis |
10.2% |
4.2% |
9.4% |
||||
|
Philadelphia |
6.9% |
7.0% |
7.3% |
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|
Seattle |
6.1% |
4.1% |
5.7% |
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|
Chicago |
5.2% |
2.3% |
3.0% |
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Markets that show negative occupancy growth include:
|
Top Five Weakest U.S. Travel Markets |
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|
Committed Occupancy |
Reserved ADR |
Reserved RevPAR |
|||||
|
Washington, DC |
-2.0% |
3.7% |
-0.2% |
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|
Honolulu |
-2.9% |
12.1% |
8.9% |
||||
|
Minneapolis-St. Paul |
-3.1% |
8.5% |
7.5% |
||||
|
Denver |
-3.3% |
5.3% |
3.9% |
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|
Miami |
-6.1% |
6.4% |
15.1% |
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“As the late summer leisure travel season comes to a close, it is clear that the business travel segment will resume its role as the primary demand driver for U.S. hotels throughout the rest of 2011,” said Tim Hart, executive vice president, business intelligence, TravelClick. “However it is important to note that, while the outlook for the travel industry is strong, we need to pay close attention to the recent pace of bookings, particularly in group travel, which has slowed over the last 30 days. Over the next several months, it will need to be determined whether this slower pace is an aberration, or indicates a true slowdown in group demand.”
Third Quarter 2011 (July 2011 – September 2011)
In Q3 2011 business travel is up 4.0 percent in both committed occupancy and average daily rate (ADR) compared to last year. Leisure travel is up 1.0 percent in committed occupancy and ADR is up 5.1 percent. Group demand is down versus same time last year.
Markets that show strong occupancy growth in the third quarter are Indianapolis (12.1 percent), Tampa (12.4 percent) and Philadelphia (9.8 percent). Markets showing negative occupancy growth are Miami (-17.2 percent), Honolulu (-6.1 percent) and Atlanta (-4.6 percent).
Fourth Quarter 2011 (October 2011 – December 2011)
With the majority of hotels in the top 25 markets increasing their rates for the fourth quarter, the average publically available rate for a room is up 9.8 percent from last year. Transient pricing continues to drive ADR, which is up 5.5 percent compared to Q4 2010. Committed occupancy continues to level off, increasing only 0.8 percent.
Markets that show above average occupancy growth in the fourth quarter are Detroit (29.7 percent), San Francisco (15.6 percent) and Houston (11.7 percent). Markets showing below average growth are Atlanta (-9.7 percent), Denver (-11.3 percent) and Miami (-25.9 percent).
About TravelClick, Inc.
TravelClick (www.TravelClick.com) is the leading provider of revenue generating solutions for hoteliers across the globe. TravelClick offers hotels world-class reservation solutions, business intelligence products and comprehensive media and marketing solutions to help hotels grow their business. With local experts around the globe, we help more than 30,000 hotel clients in over 140 countries drive profitable room reservations through better revenue management decisions, proven reservation technology and innovative marketing. Since 1999, TravelClick has helped hotels leverage the web to effectively navigate the complex global distribution landscape. TravelClick has offices in New York, Atlanta, Chicago, Barcelona, London, Dubai, Houston, Melbourne, Orlando, Shanghai, and Tokyo. Follow us on www.twitter.com/TravelClick and www.facebook.com/TravelClick.
About the TravelClick North American Hospitality Review
The TravelClick North American Hospitality Review is based on reservation and committed group sales data by hotel companies participating in TravelClick’s MarketVision Demand Position Product. These include Gaylord, Hilton, Hyatt, InterContinental, Loews, Marriott, Omni and Starwood. The data is collected in 25 major North American Markets, representing 202 million annual room nights and $27 billion in annual room revenue. TravelClick is the only business intelligence provider that provides comprehensive forward-looking data, based on real bookings, to hoteliers around the globe.
