JetBlue Airways, the airline that’s tops in customer service, and Atlantis, Paradise Island and The Cove Atlantis resorts, two of the top destination resorts in the world, announced a strategic partnership.
According to JetBlue Airways, the alliance benefits both members of the airline’s TrueBlue customer loyalty program and visitors to Atlantis. While playing in the sands at this tropical paradise, customers can also earn TrueBlue points, good for any seat, any time with no black out dates.
As the latest addition to JetBlue’s friendly TrueBlue customer loyalty rewards program, guests to Atlantis, Paradise Island and The Cove Atlantis can now earn one TrueBlue point for every $1 spent on the base room rate accommodations at any of Atlantis’ five lodging options, including the chic Cove Atlantis and the luxurious condo-style resort, The Reef Atlantis, as well as Beach Tower, Royal Tower and Coral Towers.
TrueBlue, JetBlue’s customer loyalty program, is free to join and includes the ability to”Partnering with JetBlue’s TrueBlue program offers our guests yet another great incentive to visit Atlantis,” said George Markantonis, president and managing director of Kerzner International Bahamas. “JetBlue is a strong partner to Atlantis by providing direct air travel to guests in key markets.”
To celebrate the partnership, Atlantis has kicked-off the partnership with a two-week long promotion at JetBlue’s innovative Terminal 5 (T5) at New York’s John F. Kennedy International Airport . This mobile experience will take place from June 23 – July 6, 2012 in the Marketplace at T5 and will include a lounge mimicking The Cove Atlantis, an interactive photo booth and more.
Additionally, Atlantis will provide beach-themed merchandise including sunglasses, beach bags, headphones and more.
