The Bahamas has generated “over 250,000 room nights” for the Nassau/Paradise Island destination alone during the past year via an $18 million investment in airfare credit promotions, the director-general of tourism saying he was “bullish” on the industry’s outlook.
Confirming that the Ministry of Tourism and Nassau/Paradise Island Promotion Board had agreed to reinstate the airfare credit to stimulate fall and winter 2012 bookings, David Johnson told Tribune Business the joint public/private sector promotion had “made huge difference” to hotels throughout the Bahamas.
The Bahamian tourism industry was seeing stopover arrivals growth “every month” in 2012 compared to last year, Mr Johnson added, and was still on track to record an average monthly 5-7 per cent growth for the year to-end August.
