More than 300 invited guests, including Cabinet ministers, dignitaries and business and civic leaders, flocked to Galleria Cinemas November 7 for the premiere of the highly-anticipated 23rd James Bond adventure film, Skyfall, when Heineken hosted the event as part of an international campaign celebrating Agent 007’s thirst for the distinctive premium beer.
Commonwealth Brewery Ltd., which brews Heineken in The Bahamas, threw the party that had all the makings of a gala premiere, transforming a parking lot at the Mall at Marathon into a set fit for celebrities piling into the Oscars. Arriving guests were ushered into a reception area to be greeted by brewery Chairman Julian Francis, and Managing Director Nico Pinotsis. Bahamas Film Commissioner Craig Woods was on hand. Paparazzi and cameramen clicked and flashed away, capturing the mood and style against the 007 Heineken backdrop. Inside the 6,400 square foot enclosure erected for the occasion were tuxedoed bartenders, LED interior-lit furnishings, food, bars, iced cold Heineken in 007 bottles, live music and a bevy of beauties in flowing green gowns.
“The premiere with pre-film reception and post-showing party is part of a major campaign taking place simultaneously in countries throughout the world,” Pinotsis told guests. “We are here tonight not just to say that we are the first in The Bahamas to see the much-talked about and highly-anticipated film but to celebrate the partnership between Agent 007 James Bond, the most successful and longest-running franchise in film history, and Heineken, the world’s most distinctive premium beer.”
According to Commonwealth Brewery Marketing Manager Lino Villarreal, the celebratory campaign calling attention to the James Bond-Heineken link — a match-up sources have called ‘the most sought-after product placement in the history of film’ — kicked off in The Bahamas with a Crack the Case interactive experience on September 21. It continues with a six-week long treasure hunt in Nassau, Grand Bahama and Abaco with participants trying to find a James Bond-look-alike brief case with an expensive Omega watch inside.
“We are very excited about the partnership with 007 that has survived as the longest-running franchise in film history,” said Villarreal.
The film opened to the public November 9 at Galleria Cinemas, Mall at Marathon, and in Grand Bahama.
Diane Phillips And Associates
Top Photo: Guests of the Heineken 007 Skyfall movie premiere hosted by Commonwealth Brewery Limited, brewers of Heineken in The Bahamas, refill with the beverage of choice. (Photo by Jason McDowall for Commonwealth Brewery Limited.)
Bottom Photo: Filing in – Guests of the Heineken 007 Skyfall movie premiere file into the theatre to watch the 23rd film in the Bond series. The premiere was hosted by Commonwealth Brewery Ltd. brewers of Heineken in The Bahamas, the beverage of choice for Mr. Bond. (Photo by Kovah Duncombe for Commonwealth Brewery Ltd.)
