Atlantis officially launched its “Come to Life” campaign yesterday, aimed at using the resort’s international reach to take The Bahamas’ art and culture to the world.
According to a statement from Atlantis, the world-renowned resort is “turning its own marketing into a storytelling opportunity to celebrate Bahamian artists and groups”.
The largest private employer in The Bahamas has taken the decision to focus its marketing on Bahamian photographers, musicians and artists “who represent the talented community of their native land”.
“Atlantis, Paradise Island, Bahamas, announces a first-of-its-kind shared mission coalition to nurture the Bahamian creative and entrepreneurial community,” Atlantis said in its statement.
This mirrors Baha Mar’s focus on Bahamian art. The beleagured newcomer to the Bahamian hospitality scene has made Bahamian art one of the centerpieces of its marketing plan.
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