The Grand Lucayan Resort on Grand Bahama is set to add fractional ownership and timeshare to its hospitality mix.
Chief marketing officer Thomas Anderson said: “Part of the resort is currently closed. One of the wings, called the Lighthouse Point, is going to be redeveloped in a more timeshare, fractional ownership real estate play.”
The resort is anticipating a 10 per cent growth in revenue for 2012, and is running at 60 to 70 per cent occupancy heading into the peak winter season.
“Today, the booking curve is about 30 to 35 days. Here, sitting at the end of January, we don’t know how March and April are going to do. We have some projections, and the projections suggest that we are going to do about 10 per cent better in revenues at the end of the year than we did last year.
“That’s the goal, and in order to make that happen we are not only spending money on marketing, but also working in partnership with the Ministry of Tourism, which has done an excellent job in generating airlift with Vision Airlines. It’s been noted that none of the flights have really met our original expectations, but they are all improving, particularly the Baltimore and Fort Lauderdale flights,” said Anderson.
Source: Fractional Life
