Success in the technology business isn’t about how cool, new, or fancy your products are. It isn’t about who’s using the latest buzzwords, or how you string those buzzwords together into a 30-second elevator pitch. Your technology doesn’t even have to be especially innovative. The only requirement is that your businessﾗand the technology that drives itﾗcreates value for your customers. To avoid mishaps, you must consider the people, time, resources, and expectations involved.
In short, the ability to avoid technology pitfalls is about effective business management. Here are five common mistakes to watch for:
