Peter Nyg�rd has always been known for throwing the very best New year’s Eve parties. �His creatively exotic retreat in The Bahamas was once named “the” place to be for New year’s Eve by prestigious Town & Country magazine.
But now, he’s even outdone himself. �This year, the whole world is invited to Nyg�rd’s New year’s Eve celebration.
NYG�RD is taking its corporate slogan: ‘Where Fashion Meets Technology’ to new 24-story heights – ‘just in time’ for the world famous New Years Eve, Times Square Ball Drop. �The NYG�RD brand is being showcased from now until 2006 @ Times Square, NY on the world’s largest digital screens – The NASDAQ screen, the largest single screen in the world – as well as the Toys “R” Us, MTV, CBS, Discover Card & 6 other strategically placed screens!
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These enormous screens, ‘The Big Picture(s)’, span 28 stories & overlook the media crossroads of the world. �They can be seen from Grand Central Station to the east & Central Park to the north! �Every year millions of people from around the world watch the globally televised ‘ball drop’ signalling the beginning of a New Year … NYG�RD will now be part of this time honoured tradition – as he wishes ‘millions’ of his closest friends “Happy New Year” ! ��
Peter Nyg�rd says the timing for his largest ever Ad Campaign is perfect – “it showcases our New USA National Brand Initiative — & the commencement of the construction of our NEW World Headquarters in Times Square .”
The NYG�RD Brand campaign will continue to run in 2006 & will culminate June 1st during the official grand opening of NYG�RD’s New World Headquarters – stay tuned … or better yet – See you @ Times Square New Years Eve!
