Growing Your Business... By Email  

Email - the Internet's most powerful application is now a dominant application for interactive marketing. 

What's Happening

The Bahamas Hotel Association, in conjunction with BahamasB2B.com is holding a seminar entitled

'Growing Your Business... By Email"

Date: Wednesday, November 27th, 2002

Time: 8:30am - 12:30pm

Place: The British Colonial Hilton Nassau, on Bay Street in Nassau

Leading Email and Marketing experts will show you how you can leverage the power of Email - increasing site visitors, boosting sales and profitability. Even if you don't have a Web site, there's still much you can do to boost your business using this oh-so-simple piece of technology.

Guest Speakers

Errol Bodie - Notes Specialist, IBM Bahamas
Andrew Pike - Owner, eMagine Bahamas
Duke Wells - Webmaster, BahamasB2B.com

Moderated by Lisa Wells of BahamasB2B

Main Topics

	We値l look at what is spam and what痴 not.
	How to avoid having your legitimate emails classed as spam and deleted before anyone has a chance to see them.
	We値l delve into the secrets behind lists and list building - the pros and cons, the pitfalls and the risks - and how to avoid them.
	We値l show you how to set up a permission-based or opt-in marketing system so that your messages are welcomed. (We値l even provide you with not only the "know-how" but also the tools to do it.)
	Step by step, we値l show you to write an effective selling email.
	We値l show you why Personalisation is so important.
	The power of newsletters - how to get subscribers, content creation - DIY (do it yourself) or is there a better way?
	Boost your sales - both the frequency and average value.
	Multiply your profit.
	Smooth your cash flow - using email.
	Dozens more practical tips, strategies, problems to avoid, etc.

* Seminar Agenda is subject to change.

Who should attend this seminar?

$35.00 for BHA and BahamasB2B Members

$45.00 for non-members

Price includes seminar materials and continental breakfast.

For more information, or to register, call Lisa Wells at 242-477-7478.

SEMINAR AGENDA

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8:30am - 9:00am Registration and Continental Breakfast

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9:00am - 9:45am Who's Reading Your e-Mail?

Andrew Pike, Email Security Expert - eMagine Bahamas

Without the proper security features in place, any company, any Government department, any sensitive Doctor's office or confidential banking centre can be compromised, and e-mail is an especially vulnerable area.

For all businesses, especially for lawyers and bankers, it is especially important they protect incoming and outgoing mail from prying eyes, while safeguarding their client's information stored in mail folders.

Find out how a digital certificate can allow you to be secure in the knowledge that the person with whom you are communicating with is who they claim to be. Get a free digital certificate from eMagine just for attending our seminar.

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9:45am - 10:30am Leveraging Email and Collaboration for Business Success: A Domino Value Proposition

By Errol Bodie, Notes Specialist - IBM Bahamas

IBM's Lotus Domino provides an ideal environment for hosting your organization's Email and Collaboration solutions. It offers superior collaboration, replication and security; advantages over other platforms in terms of employee productivity; and allows organizations to protect investments in existing hardware and software. 

Leveraging Email and Collaboration using Domino results in a faster return on investment and overall lower total cost of ownership, making it a platform that should not be overlooked when evaluating Email and Collaboration solutions. 

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10:30am - 10:45am Morning Refreshment Break

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10:45am - 11:30am Growing Your Business... By Email

By Duke Wells, Webmaster - BahamasB2B.com

We'll look at what is spam and what's not. How to avoid having your legitimate Emails classed as spam and deleted before anyone has a chance to see them.

We'll delve into the secrets behind lists and list building - the pros and cons, the pitfalls and the risks - and how to avoid them.

Many marketing messages are lost in the background "marketing noise" that surrounds us all. We'll show you how to set up a permission-based or opt-in marketing system so that your messages are welcomed. (We'll even provide you with not only the "know-how" but also the tools to do it.)

Step by step, we'll show you how to write an effective selling Email.

Personalisation - mail merge (for your letters) has been commonplace since the 80s. You are already in the Internet dark ages if your are not personalising your Emails. We'll show you why it's so important.

The power of newsletters - how to get subscribers, content creation - DIY (do it yourself) or is there a better way?

Boost your sales - both the frequency and average value. Multiply your profit. Smooth your cash flow - using Email. And dozens more practical tips, strategies, problems to avoid, etc.

Get a free "goodie bag" with valuable printed information and a floppy disk filled with links, Web pages and resources that will help you grow your business... by Email.

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11:30am - 12:00pm Successful Case Studies

During this session we will examine a few successful companies and hear of true tales from people in various industries who are benefitting from the techniques we have discussed.

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12:00pm - 12:30pm Questions & Answers

Moderated by Lisa Wells, President - BahamasB2B Ltd.

We'll take this last session to answer specific questions you may have about the technology or solutions discussed earlier. Plus we'll cover must-know tips and basic information for those just moving onto the Internet. Come with your questions!

* seminar agenda subject to change if necessary